Advertisers See Increased Demand and Revenue as Americans Start to Receive...
By Wednesday, tens of millions of Americans had received stimulus checks from the government to aid with financial and economic struggles hitting the country during the COVID-19 pandemic. While...
View ArticleClik here to view.
Google Merchant Center Releases Price Competitiveness Insights
Google recently released the Price Competitiveness Insights beta in the Merchant Center, giving advertisers new information to understand how their pricing stacks up against the competition. The...
View ArticleHow CPC and CPL Relate in B2B
CPC in B2B is Not CheapIt is common knowledge that cost per click (CPC) can be pretty high in B2B tech. I have seen CPCs range in price from $10 to $250 per click for exact non-brand keywords. Is $250...
View ArticleReinforcing Your Brand Story on Amazon Through Additional Placements
There are a variety of ad formats and tools available for advertisers to elevate their brands through Amazon, whether they’re selling on Amazon or not. It’s critical that advertisers take advantage of...
View ArticleGoogle’s Rising Retail Categories Report Gives Advertisers Consumer Behavior...
Google recently released a new tool called the Rising Retail Categories report to help advertisers see period-over-period snapshots of consumer behavior searching patterns. Users can view...
View Article
