Google’s Rising Retail Categories Report Gives Advertisers Consumer Behavior Trend Data

Google recently released a new tool called the Rising Retail Categories report to help advertisers see period-over-period snapshots of consumer behavior searching patterns. Users can view week-over-week, month-over-month, or year-over-year trends in the US, UK, or Australia. Advertisers can click into one of the top 25 trending categories to drill into top growing queries within that category and the relative volume for that category by location.